Puritan’s Pride

● Founded 1973, USA (N.Y.). Now part of UNPA (Vitacost).

● Mass-market, very large supplement catalog. Focus on affordability. Often sold bydirect mail, online promotions.

● Strengths: Huge volume discounts (BOGO, bulk sales), thousands of SKUs coveringalmost every supplement category. Recognizable “low-cost vitamin” brand.

● Range: Wide – vitamins, minerals, herbs, sports nutrition.

● Best-sellers: Generic staples like Vitamin D3; Fish Oil Omega-3; Vitamin C.

● Manufacturing/Compliance: U.S. manufacturing facilities; all products follow FDAcGMP. Puritan’s Pride explicitly notes adherence to cGMP .