MyProtein 

● Founded 2004 in the UK. Subsidiary of THG (The Hut Group).

● Position: Large online sports nutrition retailer. Affordable to mid-range.

● Strengths: Wide range of products (proteins, vitamins, bars, snacks, clothing). Strongvalue and frequent promotions. International reach.

● Range: Extensive – whey/vegan protein, amino acids, multivitamins, minerals,performance supplements, and branded collabs (e.g. Justice League).

● Best-sellers: Impact Whey Protein; Vegan Protein Blend; Protein Brownies(examples).

● Manufacturing/Compliance: Owns ISO and HACCP certified facilities in UK (NorthWest England). Products comply with EU/UK food and supplement regulations(EFSA, FSA). Many lines hold Informed-Sport certification.